Discuss the role of multinationals in the globalization of innovation Essay

Discuss the role of multinationals in the globalization of innovation - Essay Example They eventually stand as essential driving forces that trigger the need to change and pursue innovation. Globalization of innovation is a very important aspect in today’s global economy. Today, it has become the forefront of the success of every economy as it centers on exploitation of technology and technological collaboration (Archibugi and Iammarino 317; Nam and Barnett 1471). This is evident on how developing countries have positively adopted technological innovation from developed countries (Nam and Barnett 1471). Considering the point that developing countries are not hesitant to adopt technological innovations, they have become involved as the centre point of globalization of innovation. Multinationals therefore have great ideas on the versatility of developing countries to consider their technologies, which in the end has been moving forward to innovation as many key players compete for a global goal. For this reason, as multinationals try to expand, exporting, foreign ownership, outsourcing and community resilience have become crucial considerations of productivity (Zhang and Smith 310; Wilson 1218). In this case, wages for instance have strong link up with productivity, exporting and foreign ownership - the very important issues associated with foreign direct investment. This is the most basic from the start. The international firms would want to invest in production or business overseas for them to expand their territory and avail of some other economic advantages (Gomory and Baumol 540; Sato and Fukushige 62). Let us take the case of those companies trying to invest in China for them to avail of the country’s resources such as the work force and its associated lower cost. There are specific inputs that are necessary in the creation of product or service offerings. They have linked up costs. A company producing products that are too expensive because of the associated cost in the value chain may experience

Marketing principal Case Study Example | Topics and Well Written Essays - 500 words

Marketing principal - Case Study Example The company’s major vision is creating brands that will run the market and achieving maximum profits from the brands (Narayani 1-36). Apple was started in 1976 and has since grown from a small business into one of the most valuable and successful brands in the globe. The brand has managed to plant a perception in its consumers’ minds that it is the very best of the total brands and has, therefore, gained total trust from its consumers (Mirachandani 276-277). The brand has portrayed excellent marketing techniques, and has established an ability to distinguish themselves from other brands. The company has other features such as realizing user friendly and innovative products (Sandoval 98-99). On the market of its products, a certain study revealed that the brand consumers who fall under the categories of high salaries, young ages and techno savvy tend to purchase its products. In the US for instance, about 22 million adults owned an iPod. Several products from apple target consumers who want to listen to music at a go (Mirachandani 276-277). Considering that apple is highly rated, several people desire owning one of its products. This popularity has enhanced sales for the company (Mirachandani 276-277). Apple, however, has some faults in some of its products. The iPod Nano for instance, is said to have a faulty screen that breaks easily. Issues such as poor battery life and software issues also portray weaknesses from the company in its brands (Mirachandani 276-277). The continuous release of music products is continuously generating high revenues for the company, putting it at par with the music industry (Jennings 402). This creates pressure on the company on what decision to take on the music industry. The company also stand gaining many market opportunities. ITunes for instance, is used to download legal songs (Jennings 402). If apple makes all cell phones and MP3 players