Why University Xyz Should Go Global Essay - 2024 Words

Introduction Purpose and Scope – Introductory description that explains the basic purpose of the proposal, justification for why University XYZ should go global, Introduction Purpose and Scope XYZ University is at a crossroads. For the first time in our long history we are facing a financial crisis that threatens our very survival as an educational institution. A composite of key management indicators taken together presents a picture of an organization in decline. The purpose of this proposal is to outline a response to a 3-part directive commissioned by the President to expand vital elements in our educational mix to â€Å"go global† as a solution for the challenges we face. It is anticipated that the results of these initiatives will add value to our overall educational mission, generate long term growth, . and expand XYZ’s presence on an international basis. This proposal is divided into three segments. Segment one outlines the deficiencies contributing to the current situation, and potential benefits to the university, and its stakeholders for implementing the proposed strategy. Section two considers the complex and interconnected factors and presents a strategy to address deficiencies. It expands that strategy with positive action items designed to immediately rectify negative factors and root causes of this crisis. The last segment deals with program management, iInstitutional capacity, and tool for assessing progress. It will also cover how these initiatives willShow MoreRelatedThe IPO of XYZ Construction Inc. Essay1805 Words   |  8 PagesXYZ Construction Inc. like many other organizations has outgrown its geographical boundaries and as a result the leadership team plans on expanding its horizontal construction nationally and internationally. du Plessis (2009) suggested that globalization and internationalization challenges ar e now demanding that organizational managers fine-tune or draft new policies and procedures to stay competitive in the global markets. As such, the leadership within XYZ Construction Inc. has also decided toRead MoreInternational Accounting4701 Words   |  19 PagesHomework collection 15 possible points 3. Participation 15 possible points 4. Group project 15 possible points 5. Final exam 35 possible points NOTE: I assume that you should invest—at a minimum—three hours of time outside of class for every credit hour in class. Thus, for this 3-credit class, you should plan to invest at least nine hours per week in preparation and homework. If, after reviewing the syllabus you think that this class seems like a lot of work—you are correct. We willRead MoreThe Aig Bailout22345 Words   |  90 Pagesgovernment through an $85 billion loan. Government aid has since grown to $182.5 billion, and AIG’s stock recently traded at less than $1.00 per share. The Article explains why AIG, a company with $1 trillion in assets and $95.8 billion in shareholders’ equity, suddenly collapsed. It then details the terms of the government bailout, explores why it was undertaken, and questions its necessity. Finally, the Article describes the regulatory gap exploited by AIG and offers some thoughts on regulatory reform. 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To order copies or request permission to reproduce materials, e-mail the Case Writing Office at: cwo@gsb.stanford.edu or write: Case Writing Office, Stanford Graduate School of Business, 518 Memorial Way, Stanford University, Stanford, CA 94305-5015. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheetRead MoreModern Education Before Independence3658 Words   |  15 Pageseducation Finding it too costly and perhaps practically impossible to import enough Englishmen to man the large and increasing number of subordinate or lower posts in administration, British rulers planned of educating Indians in such a way that they â€Å"should through western education get Anglicised in terms of both cultural and intellectual attainments†. Lord Macauley clearly said that, â€Å"we must at present do our best to form a class, who may be interpreters between us and the millions whom we govern;Read MoreStudy Od Recruitment and Selection Process5604 Words   |  23 Pagesother managers rate the HR practices as Good. RECOMMENDATIONS: âÅ"“ There should be a clearly stated Recruitment Selection policy. âÅ"“ Selection tests should be conducted for selection of candidates for higher posts. âÅ"“ Company should frequently conduct meetings with the placement consultants, which will help both placement consultant and the company to understand each other better. âÅ"“ An application blank should be given to candidate to fill in before the interview so that the company

Sample Example Paragraph - Junk Food Junkie

One way to make our writing more vivid and interesting is to add examples that support the main point. The following student  paragraph is clearly organized and effectively developed with specific examples. The one thing the paragraph lacks is a satisfactory concluding sentence. Respond to the questions that follow Junk Food Junkie and see if you can come up with a good ending for the paragraph. Junk Food Junkie I confess: I am the worst junk food junkie in this great gluttonous galaxy of sugar, salt, and fat. You can keep your lentils, granola, and prunes. I want calories and carbohydrates, burgers and fries. Within minutes after waking up grouchy and puffy-eyed in the morning, I stumble to the kitchen and pour myself a tall glass of ice-cold Pepsi. Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat. I rummage through the refrigerator, push aside the yogurt and apples, and there it is: a slice of congealed pepperoni pizza. Thats enough to get me off to school and through my first class. Of course, I then head to the store on my first break for a Snickers bar and a Diet Mountain Dew. The lite soft drink, you see, compensates for the calories in the candy. An hour or two later, for lunch, I gobble down a row of Golden Double Stuf Oreos and a peanut butter sandwich, all sloshed down with a pint of chocolate milk. Later in the afternoon, I stop at Five Guys to devour a d ouble bacon cheeseburger and a monster order of sodium-loaded fries. Finally, before going to bed, I knock off a bag of Philly Cheese Steak Rippled Potato Chips—dripping with onion dip. Study Questions The writer uses a chronological order to organize her examples. List the time transitions that you find in the paragraph.  (See  Cohesion Strategies: Transitional Words and Phrases.)Identify the short sentences used by the writer to guide us from the Pepsi example to the pizza example.What sentence does the writer use to guide us from the pizza example to the next example?Create a sentence that you think would conclude this sentence effectively. Sample Responses Here are examples of one students response to the four study questions: (1) The time transitions in this paragraph include Within minutes after waking, then, An hour or two later, Later, and Finally. (2) and (3) These sentences should be easy to spot:- Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat.- Thats enough to get me off to school and through my first class. (4) Various answers are possible. Heres the concluding sentence that appeared in the students original paragraph: Only then do I drift off to sleep, counting onion rings in the deep fry and hot dogs on the grill. Note that complete sentences, as well as individual words and phrases, can be used to make smooth transitions in a paragraph.

Hope And Change The First African American President Of...

Hope and Change? History was made in 2008. The first African American was elected President of the United States. In Barack Obama’s acceptance speech he described his election as a defining moment and one that would bring change to America. Has that change come? Race relations have always been a topic of great debate, even more so since an African American was elected President. Can a black president change the way people think about race and its place in everyday life? As we are in Obama’s last year of his second term it is obvious that racial bias has seen little improvement in the United States. Trending polls point to no improvement, recent high profile events are keeping it in the news and there has been no substantial decrease in unemployment among blacks in America. Since electing the first African American President in 2008, there have been many new topics that polls can concentrate on. Everything from what America thinks about the historic election to what they think the future will hold because of it. What is evident is that the polls speak of an America that may still have hope but is not so certain that change is coming. A poll in November of 2008 showed that sixty-seven percent of voters thought that Obama would have a good first term and sixty-nine percent said they made them feel hopeful. Fifty-two percent thought his election will lead to better race relations. When looked at through the eyes of black/white,Show MoreRelatedHope And Change : The First African American President Of The United States1091 Words   |  5 PagesHope and Change? History was made in 2008. The first African American was elected President of the United States. In Barack Obama’s acceptance speech he described his election as a defining moment and one that would bring change to America. Has that change come? Race relations have always been a topic of great debate, even more so since an African American was elected President. Can a black president change the way people think about race and its place in everyday life? As we areRead MoreHow The 2008 Election Affected African American History912 Words   |  4 Pagesbe one of the darkest moments in African American history and ends with the ultimate triumph and fulfilment of a dream. Dr. Martin Luther King, Jr., who was the spiritual and political leader of the Civil Rights Movement, was gunned down and assassinated on April 4, 1968, in Memphis, TN (History.com). Those responsible assumed that this senseless act of violence would thwart and quell the efforts of African Americans in the quest for equality in the United States of America, however, this deed cementedRead MorePresident John F. Kennedy1608 Words   |  7 Pageshas an opinion about the president. Whether they like the president or dislike the president, someone has an opinion. There are only a few good president in the history of America that people can actually say they liked and enjoyed where they lead this country. One of those few presidents was President John F. K ennedy. Elected in 1960 as the 35th president of the United States, Kennedy became the youngest and first Roman Catholic president. He won the hearts of many Americans with his youthfulness andRead MoreBarack Obama: Yes, We Can! Famous Speech680 Words   |  3 Pagesand first African-American president of the United States of America. Barack Obama is married to First Lady Michelle Obama and together have two children, Malia and Sasha. President Obama was elected November 4, 2008 and is still currently running in the office as President. Obama believes in change and is his inaugural focus for each campaign and overall aim of being President of the United States. The famous â€Å"Yes We Can† speech was delivered by Barack Obama, the first African-American PresidentRead MoreReconstruction And The Rights Of Former Slaves. In The998 Words   |  4 Pages1860s the United States was a nation that had been ripped apart by the Civil War and left in torn pieces. The war left many white southerners stripped of their slaves, land, and in destroyed towns with little to eat. The only people worse off than the white southerners at this point in history were the black southerners who had nothing to their names but the freedom they had recently been granted which left them penniless and searching for a place to go. In hopes of a resolution president Abraham LincolnRead MoreThe Declaration Of Independence : A Significant Year For The Country963 Words   |  4 Pageselection this year is important as both candidates are fighting for and desperately in need of the African-American vote to win. The irony in this election is that not that long ago Afri can-Americans were not even allowed to vote. This paper sets out the historical struggles the African-American people faced in obtaining suffrage. The 1700’s marked the boom of the slave trade. African-Americans could barely get the law to see them as people, let alone give them the right to vote. The DeclarationRead MoreThe Medi A Very Important Role Of Today s Society865 Words   |  4 Pagesspectacle. He argues how Barack Obama’s media techniques led the campaign in his favour in the United States’ presidential election of 2008 (Kellner, 2009). With much publication, broadcasting and advertising resources, Barack Obama was able to attract supporters through his culture and race. The first democratic spectacle was that of Barack Obama and Hillary Clinton. In the first time in history, an African-American candidate and a woman candidate were running for office. With both campaigners leadingRead More Americas First Black President Essay1163 Words   |  5 PagesFor many years, American Presidents were viewed as being white and powerful leaders. Why were they only white? Is it because Americans felt Blacks were not smart enough to run a country on their own? African Americans were viewed as less dominate people and have been discriminated because of the color of their skin. In 2008, Barack Obama was elected President of the United States making him the first black president ever. In this paper, I will discuss how Barack makes a change and if America canRead MoreArticle Summary : Barack Obama And Celebrity Spectacle884 Words   |  4 PagesBarack Obama’s media techniques led the campaign in his favour in the United States’ presidential election of 2008 (Kellner, 2009). With much publication, broadcasting and advertising resources, Barack Obama was able to attract supporters through his culture and race. The first democratic spectacle was that of Barack Obama and Hillary Clinton. In the first time in history, there had been an African American candidate and the first woman candidate. With both campaigners leading the election in differentRead MoreThe Selma Incident Of The Civil Rights Movement1320 Words   |  6 Pages On November 4th, 2008, American voters elected Barack Obama president of the United States, the first time an African American candidate has been elected to the office of the presidency. This historic election was described by John Lewis, a longtime civil rights activist as â€Å"what comes at the end of the bridge in Selma†. (413) This was a reference to the incident on March 7th, 1965 when â€Å"police officers used clubs and tear gas against a group of civil rights demonstrators led by the reverend Martin

Is The Real Life Is This Just Fantasy - 1137 Words

Is This the Real Life? Is This Just Fantasy? Not everything is easy come, easy go in the music industry. It takes talent, time, and effort to produce something out of the ordinary. Queen was the band that took a chance, creating something new and great for their era. They were easily considered uncontrollable and rowdy on and off the stage, but their work ethic in the studio was second to none. The band made a few attempts to extend popularity with the media that blends unusual song structure and form, but failed. Queen never quit and utilized the opportunities from their failures to create a high standard of classical and contemporary blends of genres, including one of their best known songs â€Å"Bohemian Rhapsody†. At the time it was released in 1975, â€Å"Bohemian Rhapsody† was very complex and the most expensive single ever made. Arguably the greatest rock song of all time, it became a commercial success after its release, remaining top position of the UK Singles Chart for nine weeks. It also caught fire in the United States but was undeniably more popular in Europe. Freddie Mercury, the lead vocalist of the rock band and writer of the song, intended for it to be a ‘mock opera’, which was completely out of the norm of rock songs of its time. It follows a definite operatic sense including choruses of multi-tracked voices, alternating with aria form solos, and excessive emotions creating a complicated plot. Mercury had an epic vision in his mind that only he could exactlyShow MoreRelatedFantasy Is Reality Essay1149 Words   |  5 PagesHobbit deserves no further explanation. Yet the use of fantasy in it is remarkable and prominent, which contributes to its popularity over the years since it has been published in the 1930s. According to Steven Jones, the use of fantasy in fairy tales is quot;the most salient...stylistic feature.quot; In most other stories which fall into the genre of fairy tales or fantasy literature, one can never overemphasize the importance of fantasy in them. However, the fantastical elements there is usuallyRead More The Secret Life of Walter Mitty, the author, James Thurber, contrasts649 Words   |  3 PagesThe Secret Life of Walter Mitty, the author, James Thurber, contrasts that real life of the character, Walter Mitty, to the fantasy world he has created. Mr. Dykes ========= In the story, The Secret Life of Walter Mitty, the author, James Thurber, contrasts that real life of the character, Walter Mitty, to the fantasy world he has created. Walter Mitty, unhappy with his everyday life and his nit-picking wife, fades in and out of reality. To escape reality, he envisions himself asRead MoreFairy Tales: Reflection of Societal Dysfunction Essay1420 Words   |  6 Pages in their mind, they will automatically think about fantasy element such as princess, princes, and fairy and of course the happy ending at the end of every fairy tale. They give us a place for freedom of thinking and relaxing. Moreover, in some way, we used fairy tales to teach a childs moral lessons about how to behavior. Do fairy tales only offer the freedom of thinking and moral lesson fairy tales to people? We use to think that the fantasy in the fairy tales has no impact on their society, andRead MoreMontessori Creative Imagination1275 Words   |  6 Pagesbelieved that the imagination be encouraged through real experiences and not fantasy. She felt very strong that this powerful force was not wasted on fantasy. It was important to allow a child to develop their imagination from real information and real experiences. Montessori believed that young children were attracted to reality; they learn to enjoy it and use their own imaginations to create new situations in their own lives. They were just excited about hearing a simple story of a man going toRead MoreBook Report On Football Fantasy Baseball1386 Words   |  6 PagesMI Created By: Jacob Dikowski E-mail: WarrenFFL@yahoo.com Football Fantasy Leagues Information about Football Fantasy Leagues For People That Have Always Wondered How It Works Dear Sports Fanatic: This is your information packet about my league which is called â€Å"Warren’s Finest Football League†. Many People would say that owning a fantasy football team makes NFL a whole lot more entertaining. Not all fantasy leagues are the same though, there is many different types of leagues forRead MoreHuck Finn Comparison Essay986 Words   |  4 Pagesaway together. This novel is similar in ways to that of the novel â€Å"The Great Gatsby† by F. Scott Fitzgerald, which is about â€Å"the fabulously wealthy Jay Gatsby and his love Daisy Buchanan.†(Book Cover) The character Huckleberry Finn is similar to characters of â€Å"The Great Gatsby.† Huck Finn is similar to Jay Gatsby because of their lies about their families, their reasons for lying, and their frames of reference of what not to do. Huck Finn is also similar to Myrtle Wilson. This is due to the factRead MoreEssay on Love for $17.50 analysis1124 Words   |  5 Pagesby Charles Bukow ski, my mind is in a conundrum. When reading this poem things that come to mind are how funny, sad, disgusting and how real all of it is. This piece of literature literally has me asking so many questions on why this and that happened. Bukowski really slaps you a good one on this poem, there are many different emotions to it. There are lots of great pieces of literature out there and this one really hits the spot. This poem is an effective piece of literature because it makes youRead MoreThe movie, The Secret Life Of Walter Mitty956 Words   |  4 Pagespurpose of life†.- Walter Mitty (Movie). Life is about finding yourself, each other, and being true to one’s self. The Secret Life of Walter Mitty is an extremely original and creative story written by James Thurber. The movie, The Secret Life Of Walter Mitty, starring Ben Stiller, conveys a daydreamer escaping his typical life by disappearing into a realm of fantasies filled with heroism, romance and action. In both the movie and the book, the title character retreats into fantasy as an escapeRead MoreLibrary Of Babel Analysis1408 Words   |  6 PagesFantasy and It’s Effect On Us Prompt: Worlds of fantasy/ dreams/ imagination are incorporated by Borges in his fictions, explain how he does this and what effect it has? Borges is known as a famous author of magical realism, a genre that combines real situations and real life with fantasy. This undoubtedly has an influence in the way Borges incorporates worlds of fantasy/ dreams/ imagination into his works. Borges creates these worlds by transforming something of such simplicity into something moreRead MoreSnow White Essay1416 Words   |  6 Pagesas one would first think. Walt Disney created an empire of fantasies, dreams, and magical adventures, but the true magic is the power Disney has to instill these fantasies and dreams into children’s minds. Of course, these fantasies are not always realistic. The easily impressionable thoughts and ideas of the children can be easily altered in their most susceptible time of life to believe these extravagant fantasies. The particular fantasy that is most often presented is the one of every story ending

A Day in the Life of Fahad Free Essays

Beep, beep, beep, beep â€Å"Oh man, is it 7.30 am already† is what I say to myself in the early morning of an average school day. During an average school morning, I look, talk and walk like a tramp. We will write a custom essay sample on A Day in the Life of Fahad or any similar topic only for you Order Now At 7.45 am I walk into the bathroom where I do my personal business such as doing my toothbrush, washing my face with soap and then either have a shower or have a bath, when I’ve had a shower or whatever I go to the mirror and flex my muscles and comb my hair and if I have to put some hair gel on after I’ve done this I put some facial cream on to stop dry skin from attacking me. When I get out the bathroom I run straight into my bedroom, I then put some spray on my body after this part of the morning I get changed into those things called a school uniform which all school pupils probably dread wearing, once I have successfully completed this I look for my shoes which I normally place beside my bed and place them into my feet and do up the shoe laces I grab my bag and motivate myself to carefully walk down the stairs and make sure I don’t wake my brothers up and go into the kitchen snatch the cereal box from my mum and with a mess pour it into a plate then get the milk out of the fridge and in the same way pour it over the cereal and then just eat it like I’ve never eaten in my life before†¦ When that horrendous scene has gone past I say all my goodbyes and get ready for what I say an ‘assault course’ because I on my way to school I go in and out of muddy areas. Every time I walk to school I have to go to the shops because I get tired and out of juice and once I’ve got my energy back I start walking faster and when I reach school I go straight into my form room with a big bang on the chair which shows how much effort I put into walking to school. If I get late for a lesson my best excuse is that â€Å"Miss, everyone came late to registration and when they came they all started messing around, and by the time we got our registration done, every one was already 5 minutes into their lessons.† This master excuse always works for me whenever I am late for a lesson. Today for the first 2 lessons I have English, then I have got break time, then the second 2 lessons I have Science and History and for the last 2 lessons I have got RE (full course) and Business Communication Systems. For some strange reason the first 2 lessons go awfully slow and so do the last 2 lessons. On the last lesson everyone is tired and can’t wait till home time, at this time nobody talks and all you hear is tick tock tick tock and then when its time to go everyone cheers and go running to their cars or wherever they go at home time. Well for me, I go to the school gates and wait for my friends and walk up to where we all split up one of my friends goes to the left, the other friend goes right and I go straight up ahead, once I get to the shops, I would always get a packet of chewing gum and a bottle of Fanta Fruit Twist which is my best drink. When I get home my mum would prepare me a cup of tea with some biscuits, after this small feast I run back into my bedroom and get changed into something more suitable for me and go get my very thick jacket, the reason I take this jacket is because everyone is bound to get hit with a stick by the mosque teacher either for not reading properly or talking to a friend, I go mosque to read the Qur’an and learn about Islam and read Urdu too. After mosque I go to my friends house and play out till about 8.00 pm when I get back from my friends house I come home and eat some chappatees and some drink to go with it. During my food time I watch some TV and its normally Eastenders. I then go upstairs and do all my school homework. After this I get changed into my night-clothes and go to sleep. Beep, beep, beep, beep â€Å"Oh man, is it 7.30 am already.† If you think about school, it’s like a test, if you get it all wrong then you won’t get a good job, if not that then you’ll get nothing at all. So you have to accept getting up early and doing the best you can at every thing even if you don’t like it. How to cite A Day in the Life of Fahad, Essays

A Day in the Life of Fahad Free Essays

Beep, beep, beep, beep â€Å"Oh man, is it 7.30 am already† is what I say to myself in the early morning of an average school day. During an average school morning, I look, talk and walk like a tramp. We will write a custom essay sample on A Day in the Life of Fahad or any similar topic only for you Order Now At 7.45 am I walk into the bathroom where I do my personal business such as doing my toothbrush, washing my face with soap and then either have a shower or have a bath, when I’ve had a shower or whatever I go to the mirror and flex my muscles and comb my hair and if I have to put some hair gel on after I’ve done this I put some facial cream on to stop dry skin from attacking me. When I get out the bathroom I run straight into my bedroom, I then put some spray on my body after this part of the morning I get changed into those things called a school uniform which all school pupils probably dread wearing, once I have successfully completed this I look for my shoes which I normally place beside my bed and place them into my feet and do up the shoe laces I grab my bag and motivate myself to carefully walk down the stairs and make sure I don’t wake my brothers up and go into the kitchen snatch the cereal box from my mum and with a mess pour it into a plate then get the milk out of the fridge and in the same way pour it over the cereal and then just eat it like I’ve never eaten in my life before†¦ When that horrendous scene has gone past I say all my goodbyes and get ready for what I say an ‘assault course’ because I on my way to school I go in and out of muddy areas. Every time I walk to school I have to go to the shops because I get tired and out of juice and once I’ve got my energy back I start walking faster and when I reach school I go straight into my form room with a big bang on the chair which shows how much effort I put into walking to school. If I get late for a lesson my best excuse is that â€Å"Miss, everyone came late to registration and when they came they all started messing around, and by the time we got our registration done, every one was already 5 minutes into their lessons.† This master excuse always works for me whenever I am late for a lesson. Today for the first 2 lessons I have English, then I have got break time, then the second 2 lessons I have Science and History and for the last 2 lessons I have got RE (full course) and Business Communication Systems. For some strange reason the first 2 lessons go awfully slow and so do the last 2 lessons. On the last lesson everyone is tired and can’t wait till home time, at this time nobody talks and all you hear is tick tock tick tock and then when its time to go everyone cheers and go running to their cars or wherever they go at home time. Well for me, I go to the school gates and wait for my friends and walk up to where we all split up one of my friends goes to the left, the other friend goes right and I go straight up ahead, once I get to the shops, I would always get a packet of chewing gum and a bottle of Fanta Fruit Twist which is my best drink. When I get home my mum would prepare me a cup of tea with some biscuits, after this small feast I run back into my bedroom and get changed into something more suitable for me and go get my very thick jacket, the reason I take this jacket is because everyone is bound to get hit with a stick by the mosque teacher either for not reading properly or talking to a friend, I go mosque to read the Qur’an and learn about Islam and read Urdu too. After mosque I go to my friends house and play out till about 8.00 pm when I get back from my friends house I come home and eat some chappatees and some drink to go with it. During my food time I watch some TV and its normally Eastenders. I then go upstairs and do all my school homework. After this I get changed into my night-clothes and go to sleep. Beep, beep, beep, beep â€Å"Oh man, is it 7.30 am already.† If you think about school, it’s like a test, if you get it all wrong then you won’t get a good job, if not that then you’ll get nothing at all. So you have to accept getting up early and doing the best you can at every thing even if you don’t like it. How to cite A Day in the Life of Fahad, Essays

Nike Distribution Channel Diagram - Marketing Strategies

Question: Discuss about the Marketing Mix of Nike. Answer: Introduction Nike is a very famous brand and it is also very popular and strong in marketing strategies. There is total 8 P's of marketing mix (product, price, promotion, place, people, process, physical evidence and partnership) that is applied by the Nike to promote their products in the market. The marketing mix of Nike is explained below: Product in the Marketing mix of Nike As we know, Nike is offering huge varieties of products like shoes, clothes and sports equipments and all these products are the top products of the Nike. Nike started selling its products in the year of 1979 and this company starts with the sale of athletic bags, sports clothes, etc. The top selling product of Nike is Running shoes. Apart from this, they also in the distribution of cricket shirts, baseball and tennis sports items, skates, hockey sticks, ice-skates and other sports equipments (Gregory, 2016). Price into the Marketing mix of Nike Nike as a brand offers a high price for the product and this pricing is based on the target customers. The target customers of Nike are those who are financially sound and capable to pay more prices for the quality of product. Nike is so famous and popular brand of sports items that people ready to pay more dollars because of the quality of products. The pricing strategies that adopted by the Nike is Value based pricing as compared to the other shoe retailers who offer low price products. Nike currently uses the same strategy as the customers of Nike indicated that what matters to them most is the quality of the products not the prices of the products (Ahmed, Brohi, Bhutto, Abbas, 2016). The prices charged by Nike are based on the services it offers to their customers and also the reasonable prices of the competitors whose quality of products is matchable to their own products like the prices of Adidas and Reebok. Place in the Marketing mix of Nike Nike is distributed its products across the world and it sells its products with the help of multi brand stores, independent stores and the licensees. Looking at the numeric figures, Nike has around 20,000 retail stores in almost 200 countries across the globe. Nike is providing production facilities in Asia and other operational facilities across the world. Nike is still planning to open more stores to reach the customers worldwide and to increase the number of buyers (Elda Alice, 2013). The outsourcing strategy is adopted by Nike with China from the countries like Vietnam in Asia to reduce the prices of products and also Nike is also focusing on the online distribution of products by using online advertising strategies. For the distribution of the products in all the places of countries, Nike has many outlets and some of the major outlets are like: - Nike Town outlets: - These are shops located in the big cities of the country to serve the target customers. Flagship Stores: - Nike has signed a contract with the multi brand stores who will help in the selling of the products of the Nike. Nike ID: - Nike also has the online store which provides its services to all the customers around the world. Independent stores: - In the international market, there are many independent stores of Nike (Goi, 2009). Promotion in the Marketing mix of Nike Nike is very good at attracting the new customers and maintains the existing customers and promotion of Nike products is best because Nike advertise its products through commercials, celebrities and social media. Nike introduced in the market taking into consideration all the Marketing environment that is known by the people and Nike never does the promotion for the prices as it always uses the popular celebrity or an athlete for the promotion of its Shoes and clothes. The brand ambassadors of Nike are almost from the sports background like Tiger Woods, Lebron James, Roberto Carlos. The customers expectations are automatically increases about the Nike shoes by doing the advertisement through celebrities (Deng, 2009). Nike also provides sponsorships for many events like Golden West and Hoop it up Event. The brand image of Nike is very strong and this is the reason of its success and its highest revenues. Nike uses the Integrated marketing communication (IMC) for the promotion of shoes and these strategies involve: - Advertisement through, newspapers, ads by the athletes Personal selling by the staff of the company in the retail stores Direct marketing by appointing the sales people who promote the products in the sports organizations and individuals. Sales promotion by offering coupons, discount and many sales offers. Public Relations is the technique of promoting the products like by organizing charity events and workshops. Social media websites by uploading the images of their products (Pour Nazari, 2013). People in Marketing Mix of Nike There are two categories of people in the marketing mix of the Nike as one is the employees of the Nike and other are customers of Nike in the target market. Customers are very important for the success of Nike as the company is focused only on the niche customers and to generate more business it is important to find out the demand of the people for the products offered by the Nike. Nike consists of well experienced and educated employees who deliver the customer services. Nike provides training for the management and sales people for delivering the best quality of services and also offers bonuses and rewards to their employees on the basis of their performance. The employees of the Nike are the best source to get the feedback from their customers regarding the quality of products (Singh, 2012). Process in the Marketing Mix of Nike The process and system of delivering the services of Nike to the customer is very effective as it has a great distribution channel, fast and speedy production activities and best execution of the services. The entire process of manufacturing the shoes and the way it is presented in the retail stores of Nike are the components of the Nike. The customers of target market do not care about that how the business is running, but they are attracted towards the services and working of the Nike brand stores. Physical evidence as marketing mix of Nike Nike has a great brand image and presence and establishment of Nike brand exists and doing well in the marketplace. The brand image of Nike is that much strong that when people think of sports, then one brand comes into the mind of the customers and that is Nike. Nike marketing leaders and its brand image have shown the physical evidence and psychological evidence in their market (Lam, Schuler, Adams, Hubert, 2014). Partnership in the marketing mix of Nike Nike has done partnerships to promote their products and to drive the innovation. Nike is in partnership with the firm named as Apollo Global management for the purpose of supply chain of clothes in America. This is the strategy to promote the brand and generate higher revenues. Nike has been also in partnership with LLamasoft for the innovation and sustainability of the products. This is the strategy of Nike to manage their supply chain activities and make a good brand image in the market. Contemporary Issues and their impact There are many issues that can be faced by the Nike at the time of marketing and there are some important things that need to consider while implementing the marketing strategies. The contemporary issue that may found in the way of Marketing of Nike includes corporate social responsibility, social media interactions and technology developments because of globalization. These issues are explained and their impact on the marketing of the Nike. CSR: - The corporate social responsibility of Nike is to focus on the environment by not harming it with their production activities. This is the social responsibility of Nike to focus on the manufacturing of the sports shoes without causing any damage to the environment. As per the marketing mix of promotion, the company maintains some public relations by organizing the events in charity organization and its a social responsibility of the company that out of the revenues of the company, a few amounts are donated to the charitable institutions and this is done for a philanthropic purpose, for the welfare of mankind (Connor, 2010). Ethical concerns: -Nike may face some ethical issue if employees will not treat fairly by the company and if they are not given with initiative to come up in front and work for the company. It is observed from the studies that the Nike is not offering good environment and attractive wages to its employees and the employees also went to initiate a protest in Vietnam and this affects the sales of the company. Nike needs to focus on retaining its employees and making them feel an integral part of the company so that they can work for the company enthusiastically and with full zeal (Murphy Mathew, 2001). Social media interactions: The social media interactions may cause a serious problem for Nike as the social media news channels may broadcast some unethical news on the TV or newspaper that may put down the image of the company and also distracts the customers. The negative news about the company will affect the marketing of shoes and sports items. Advancement of technology and Globalization: - Nike has witnessed a great change since past few decades in all the countries. For Nike, there are no clear threats of entry of competitors in economies which are still not developed. Moreover, customers who have been used to good quality products cannot change to new brands easily since people from different parts of the world have been recommending products from this company.The marketing mix of price is applicable here as the quality matters to customers but not the price. In addition, with the development of technology and globalization, it may be possible that competitors provide almost same efficient product, with low price, as the copyrights and fake products with the same name are introduced and this may confuse the customers and may create a serious issue for Nike. Thus, there is a strong need for the Nike to consider charging high costs for their services to promote quality of their services (Ziek, 2013). Impact: It is an obvious thing that these contemporary issues will have the negative impact on marketing if no attention is given to these small things. These issues will have a great impact on the consumer behavior of the Nike. As it is very important for every organization to understand what they actually think about the company and they will be satisfied and happy. Talking about the CSR and ethical concerns they are the main factors that help in improving the brand image of the company and will show the positive image of the Nike. Apart from this, the negativity against the Nike may affect the sales and give advantage to the competitors like Reebok, Adidas and Puma etc. If once the brand image of Nike goes down because of these ethical issues, then it will directly affect the Sales and revenue of the company and decrease the customer base (Mujtaba, Cavico, Jones, 2005). There are many chances that people may shift to other brands if the brand image of the Nike goes down. Recommendations As discussed earlier about the issues that can be faced by the Nike at the time of promotion, there must need to take some corrective actions and some key points should be kept in mind for the successful marketing activities: - 1. For Nike, it is very important to maintain its brand image. As a result of which, Nike should need to stay away from the controversies and interactions with the social media to avoid the situation and maintains a good image in front of the people.2.The brand promotion is also done by doing something for the welfare of the society as it is a social responsibility of every organization.3.The People in the Nike should be given a proper working environment as the employees are the main source for the promotion of the products like Shoes, clothes and sports equipments (Newell, 2015).4.The prices of all the products like running shoes, clothes, athletic accessories, etc. need to be reduced to attract more customers.5.The production houses should be located away from the city in future to save the environment. 6.While introducing a new product in the market, the target area should be customer satisfaction and for this the value and demands of the customers should well studied and focused on. 7.The solution to these ethical issues would be effective marketing techniques, realizing the long term life time developments. Another way to solve this problem would be to come up with ways that are less formal and those that consume less time. 8. here is a need for the Nike to fasten up their internal management and make the learning process regarding the needs of the customers properly explained to all employees (Epstein, Buhovac, Yuthas, 2010).9.There should be a team effort by the employees of the Nike as every person should share the knowledge he or she has with others so as to collectively learn more quickly and also to get better and efficient results by these practices and methods.10.ike should cope-up with new technologies to sustain in the market and doing well as compared to the other competitors. Conclusion As this report was all about the marketing Mix of Nike and all the 8 Ps are described in detail and the impact of the ethical issues evaluated with recommendations. Thus, it is concluded that Nike is the best brand in the category of shoes, apparels and all sports accessories and it just needs to focus on the public relation and social responsibility to remain the worlds best brand. All the marketing Mix elements like product, people, place, price, promotion, partnerships, physical evidence and process should be kept in mind while promoting the products. Nike need to focus more to attract new customers and should put some efforts to reduce the cost of the products. The customers of Nike are attracted because of its variety and fast service of launching new stock and taking care of the new trends and tastes of the customers. Apart from it, the Customers of Nike do not care about that how the business is running, but they are attracted towards the services and working of the Nike brand stores. Till now, Nike is the best and popular brand for its quality and customer services. References Ahmed, R., Brohi, H., Bhutto, A., Abbas, Z. (2016, April). Strategic Marketing Plan of Nike. Retrieved from https://www.researchgate.net/publication/299889166_Strategic_Marketing_Plan_of_Nike Connor, M. (2010, January 24). Nike: Corporate Responsibility at a Tipping Point. Retrieved from https://business-ethics.com/2010/01/24/2154-nike-corporate-responsibility-at-a-tipping-point/ Deng, T. (2009, March). Just Done It--- Nikes New Advertising Plan: Facing Global Economic Crisis. INternational journal of business and management, 4(3). Retrieved from https://www.ccsenet.org/journal/index.php/ijbm/article/viewFile/267/244 Elda, G., Alice, G. (2013). Nike marketing plan. Retrieved from https://www.itcdeganutti.org/attivita/lingue/2012-13/Nike_marketing_plan.pdf Epstein, M., Buhovac, A., Yuthas, K. (2010). Why Nike kicks butt in sustainability. Retrieved from https://www.ef.uni-lj.si/docs/osebnestrani/Why_Nike_Kicks_Butt_in_Sustainability.pdf Goi, C. (2009, May). A Review of Marketing Mix: 4Ps or More? International journal of marketing studies, 1(1), 1-14. Retrieved from https://www.google.co.in/url?sa=trct=jq=articles+or+journals+on+nike+marketing+mix+4ps+pdfsource=webcd=cad=rjauact=8ved=0ahUKEwj2tKzYs9zRAhXFrY8KHcCLBi0QFggoMAIurl=https://www.ccsenet.org/journal/index.php/ijms/article/download/97/1552usg=AFQjCNE_J Gregory, L. (2016, June 05). Nike Inc. Marketing Mix (4Ps/Product, Place, Promotion, Price) Analysis. Retrieved from https://panmore.com/nike-inc-marketing-mix-4ps-product-place-promotion-price-analysis Lam, J., Schuler, N., Adams, J., Hubert, M. (2014). Nike: Sustainability- Past, present and future. Retrieved from https://foster.uw.edu/wp-content/uploads/2014/12/global_ppt2014.pdf Mujtaba, B., Cavico, F., Jones, C. (2005, September). Global Labor Practices And Corporate Social Responsibility. International Business Economics Research Journal, 4(9), 1-10. Retrieved from https://www.cluteinstitute.com/ojs/index.php/IBER/article/viewFile/3614/3660 Murphy, D., Mathew, D. (2001). Nike and Global Labour Practices. Retrieved from https://www.adapttech.it/old/files/document/5282NGLP_2009.pdf Newell, A. (2015, June 19). How Nike Embraced CSR and Went From Villain to Hero. Retrieved from https://www.triplepundit.com/special/roi-of-sustainability/how-nike-embraced-csr-and-went-from-villain-to-hero/ Pour, B., Nazari, K. (2013, September). The effect of marketing mix in attracting customers. African Journal of Business Management, 7(34), 3272-3280,. Retrieved from https://www.academicjournals.org/article/article1380700136_Pour%20et%20al.pdf Singh, M. (2012, Sep,-Oct). Marketing Mix of 4PS for Competitive Advantage. IOSR Journal of Business and Management (IOSRJBM), 3(6), 40-45. Retrieved from https://iosrjournals.org/iosr-jbm/papers/vol3-issue6/G0364045.pdf?id=5454 Ziek, P. (2013). CSR Infrastructure for Communication and the Nike Controversy. Journal of Management and Sustainability , 3(1). 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Arnold Mesches (203 words) Essay Example For Students

Arnold Mesches (203 words) Essay Arnold MeschesArnold Mesches uses a direct and outspoken type of art to present the work, ArtIn Public Places I. He is an abstract expressionist who’s work has become lessliteral in the past few years. Mesches started exhibiting in 1945 with the supportof his wife. Meshes has a very original way of making his work. He takes a veryfamous painting, paints it on the canvas, then he blends over it by scratching andscraping. Then he paints over the old one with one of his own. Thus, creating awhole new painting. Art In Public Places I is a perfect example of this. In the background hehas placed the March of Liberty, a painting with the Statue of Liberty and peoplemarching. After blending and scratching that, he placed two people being hung. There is much significance to these two people because they are Mussolini andhis mistress. Hanging upside down, and by their feet, signifies that freedom hascome because Mussolini is dead. Mesches also shows that freedom is here tostay becuase of the Statue of Liberty, with all the people around it. The statuehas always been a sign of freedom, so when Mesches placed this in thebackground, he knew exactly what he was doing.Arts Essays